The end of the year holiday period is a top time for many retailers with special deals events such as Cyber Monday & Black Friday.
As a business, you can help Google highlight your sales events by offering landing web pages with applicable content and HQ imagery.
The following are the recommended best tactics for your landing web pages:
Produce the content ahead of time. Ensure you produce content well before the event so Googlebot has time to detect and index the new content. Ensure you are not blocking Google from indexing the URL (the Google URL Inspection Tool should be considered to verify this). Continue reading