The end of the year holiday period is a top time for many retailers with special deals events such as Cyber Monday & Black Friday.
As a business, you can help Google highlight your sales events by offering landing web pages with applicable content and HQ imagery.
Best Practices
The following are the recommended best tactics for your landing web pages:
Produce the content ahead of time. Ensure you produce content well before the event so Googlebot has time to detect and index the new content. Ensure you are not blocking Google from indexing the URL (the Google URL Inspection Tool should be considered to verify this). Continue reading
became a new ranking signal in Google’s algorithm. HTTPS was a consistent trend in Google in the past couple of years and it’s going to continue growing, because Google believes that security is their top priority. Forcing SSL means that Google Search and Google products users will automatically have a secure connection. 
What is a URL Redirect?
During a panel Search Engine Land’s Editor-In-Chief, Danny Sullivan and Microsoft’s Senior Product Marketing Manager of Bing at SXSW named Dear Google & Bing: Help Me Rank Better! Matt Cutts announced that “in the next months or few weeks” Google is planning to release a penalty for over-optimized sites. 