On 08/06/14 Google announces a new major change that will force the entire industry to switch to SSL / HTTPS across the board. I don’t think anyone was taken by surprise, but HTTPS became a new ranking signal in Google’s algorithm.  HTTPS was a consistent trend in Google in the past couple of years and it’s going to continue growing, because Google believes that security is their top priority. Forcing SSL means that Google Search and Google products users will automatically have a secure connection. Continue reading →