Google tech lead Maile Ohye posted a comprehensive video instructions on Google Webmaster Tools URL parameters usage.This is a fairly advanced feature and she recommends it for advanced users only. Incorrect usage of URL Parameters feature can result in page/site being dropped from Google’s index. Be careful!
0:04 - I'm Maile Ohye and a 0:06 - I am a memember of google the webmaster support team 0:08 - and i'd like to help you better understand how to use the URL 0:12 - parameters feature in webmaster tools 0:15 - URL parameters is a fairly advanced features 0:19 - system information 0:20 - might be more complex than one would expect 0:24 - before you further watch this video 0:26 - please check out the URL a parameter page to see if you have a message from 0:30 - google explaining that 0:31 - we already believe we have high crawl coverage at your site 0:35 - and therefore no attachments to the speech are necessary 0:39 - the message would say 0:41 - critic of the hot in experiencing problems with covered if your site 0:44 - so you don't need to configure ul parameters 0:47 - incorrectly configuring parameters can result in pages from their site being 0:51 - dropped my index 0:52 - so we don't recommend you use this tool for that's necessary 0:56 - for those of you who have that message 0:58 - you're good to go 0:59 - and now for their viewing is even necessary 1:02 - but for those of you who don't have that message 1:04 - please keep watching 1:06 - and women may take aways is that improper actions on the ul parameters 1:10 - feature 1:11 - can result in pages no longer hearing in search 1:14 - again in advance teacher 1:17 - this was in your operating hours 1:19 - argues by google as a helpful hints in our college process 1:23 - first from directives 1:25 - you want to use things like a robot subtext disallow all admitted no index 1:30 - but using your operators hit 1:32 - is still very helpful 1:34 - in two thousand and ten 1:35 - the google store only sold about a hundred and sixty products 1:39 - and that seems fine and very easy to crawl 1:42 - the thing is that that out these a hundred and sixty s products 1:46 - it actually created 1:47 - three hundred eighty thousand you are out 1:50 - these you're also created by things like different types of navigation 1:54 - so google bot in terms of from your site 1:57 - doesn't just look at st two hundred unique urals 2:00 - but actually has to determine what you're up to call 2:03 - of the three hundred eighty thousand that were created 2:07 - you can't problema might want to be marketed crawling 2:10 - by looking at these to your house 2:13 - now the first one says category looking too 2:16 - let's say that you are out brings a lot to twenty unique items on the page 2:21 - but on the second u r l it's category keep with you too 2:24 - and sidekick with media 2:26 - so with the exact same items but now to say filtered down to five because of the 2:31 - psychic with media parameters 2:33 - so its way 2:34 - grew up with that described the first you're our 2:37 - and meet all twenty of the items 2:39 - ravin calling though if you are out and seeing agreed ended five right 2:43 - essentially 2:44 - with your input in you are out printers 2:47 - it helps us to understand your site better so jim crow more efficiently 2:52 - by pouring more efficiently we don't call it many duplicates 2:55 - and that will save you bandwidth 2:57 - and helps us to focus on your unique content 3:01 - rather than pulling it duplicative information repeatedly 3:04 - but if you want you arouse removed 3:06 - you can go to you about removal of the webmaster tools 3:09 - again to your operand nurse teacher it's a crime or physically 3:13 - if not about removal or explicit robots at texas a loudly 3:17 - another background piece of information but i'd like to mention 3:21 - in that case level marquette 3:23 - is still taken into consideration intended with the aura parameters 3:27 - so if you have peaceable markup like rockin on a call 3:31 - realm express around alternate eight ref playing that's fine it could still be 3:35 - used by google 3:37 - even if you're using ul parameters 3:39 - just make sure that we can still call your page 3:42 - meaning that it's not robots aren't x disallowed 3:45 - or you haven't sent it to not be called in ul parameters 3:48 - as long as we can call your page 3:50 - we could still use the capable market 3:53 - since we've covered the background information 3:56 - let's not talk about the types of your outfitter eligible for the future 4:00 - here's one from the google store it says category equals office 4:05 - other urals would be things like category equals wearables or category 4:10 - equaled wearables inside people's medium 4:13 - these you are out there eligible for the future 4:15 - because they come to in key value pairs or name value pairs 4:20 - what looks like is he 4:22 - equals value and then perhaps a ampersand 4:24 - anneke two equals value to you 4:27 - and global and we see these parameters one st basu around as a collective if 4:31 - you're out 4:32 - because the ordering the parameters doesn't matter 4:35 - u r l z better ineligible for this feature 4:38 - are those that don't use the key value configuration 4:42 - so if eyesight uses a budget plan so i see separate their parameters 4:46 - wedge issues a directory structure 4:49 - or they use their own type of the coating 4:51 - none of these types of your house can actually use because this feature 4:54 - requires the name value pairs 4:58 - all right 4:59 - i know that was a long interest but now let's get started with the future 5:03 - step one 5:05 - is to specify parameters that don't change the page's content 5:09 - so you can ask yourself 5:11 - do i have parameters that don't affect page content things like especially 5:15 - ninety an affiliate i_d_ or tracking eighty 5:18 - he stood for parameters build teams page content 5:21 - infill in the future you can actually marked them as does not teach content 5:27 - and when he said that 5:28 - webmaster tools will put one represent that you are out 5:32 - as the setting 5:33 - and then google bot will act accordingly 5:36 - one step one is completed 5:38 - for all the parameters that don't actually change page content 5:42 - then let's move on to step to which comes into parts 5:46 - the first part is to specify the parameters 5:49 - that change page content 5:51 - so you're select 5:53 - exchanges we orders ornelas page content 5:56 - and then you can have a type of page context 5:59 - whether that sort 6:00 - narrows specifies exception 6:03 - l cover marketing dept 6:05 - then the next part is set to be 6:08 - which is to specified with a lot 6:10 - preferred behavior 6:11 - so given that parameter how would you like google much actually call those you 6:16 - are out 6:17 - and we'll talk more about this as well 6:20 - but first parameter i'd like to cover is the sort for a better 6:24 - and recapping this first but it's a fairly complicated parameter and setting 6:29 - the summer grantor is something like sort equals prices sending or rectify 6:34 - equals best-selling 6:35 - any of these types of parameters 6:37 - that's just change the order that the content is presented these are sort of 6:41 - parameters 6:43 - once you've identified afoot parameter or suck parameters on your site 6:48 - an ex parte if the specified google blogs preferred behavior 6:52 - but when they see you around with this parameter 6:55 - now this can get pretty tricky 6:57 - so i have to listen i was here 6:59 - let's go to the person i am 7:02 - you could ask 7:03 - is this for parameter optional throughout my entire site 7:07 - meaning that the sort grammar is never displayed by default 7:10 - but only with manual selection 7:13 - if you can answer yes to that question 7:15 - that yes it options out my entire site 7:18 - then go on to question to you 7:20 - can google bought discover everything useful when the sock parameter is a 7:24 - display 7:26 - meaning that we can actually call of your items even if no store parameter is 7:30 - present on the or else 7:32 - it back to answer is yes 7:34 - and the first answer is yes 7:35 - and it's likely that with your start bremner 7:38 - you can't specify crawled know your house 7:41 - once they've applied this setting 7:44 - please verify at the sample you are out displayed in webmaster tools 7:48 - are in fact not cannot of course so they're just duplicates 7:51 - and that's because i'll call you around the world that you really want to call 7:55 - the index 7:56 - can be reached by regular user deputation 8:00 - if the first store parameter recommendation 8:03 - dating applied to your site 8:05 - and hopefully the second recommendation as well 8:07 - the second recommendation is 8:09 - if the same foot values argues consistently site-wide 8:14 - the process asap yourself are 8:16 - are the same sort of values used consistently across my entire site 8:21 - so and negative example of this where the user with saying no 8:25 - is it your and webmaster selling 8:27 - things like callings and point out 8:30 - so for your points you might have soared equals with the value your pcs 8:34 - but forty was your issued 8:36 - doesn't apply to your selling appear quite albums so it's not use 8:40 - consistently 8:41 - if the answer to the first question is yes 8:43 - then you can ask yourself the second question which is when a user change is 8:47 - the sort of value 8:48 - is the total number of items and changed 8:52 - panther is possible yes 8:54 - and it's likely that with your stock parameter you can't specify 8:57 - only call you are out there value x 9:00 - were acts as one of the sorting values that few site-wide 9:04 - if neither of those recommendations applied you're sort parameter 9:08 - and perhaps select 9:10 - let double bock decide 9:13 - the second parameter that i'd like to cover 9:15 - is that narrows parameter 9:17 - narrows filters the content on the page by showing us upset of the total items 9:22 - seven policy that's on e-commerce site 9:25 - where in the navigation 9:27 - users able to sweat if they only one of the item better left in twenty five 9:31 - dollars or twenty five dollars to forty nine ninety nine 9:34 - all of this is narrowing the content of the total life 9:38 - example of the nails parameter are 9:41 - size equals medium 9:43 - and equals twenty-five or color equals blue 9:47 - if the news parameter shows 9:49 - left useful content 9:51 - shows content that's just a subset of the content from the more useful you're 9:55 - out which doesn't include the nose print either 9:58 - and you might be able to specify 10:00 - crawl into your house 10:02 - for example useful ural it's category with you too 10:06 - and the lessons for norrell 10:08 - is category forty two points i think with medium 10:11 - here i'm expressive five size as engineers parameter 10:15 - and then because it has less useful content 10:18 - i can state chrono your house 10:20 - but before i specify color your health 10:23 - it's going to verify a few things first 10:27 - be sure that the nails parameter 10:29 - well also filter out 10:31 - useful pages that you'd like called and surfaced in search results 10:34 - so if you have brand or category pages that you'd like to show the users 10:39 - the shore that when you select chrono your house 10:42 - that those brand a category pages will be affected 10:45 - second 10:46 - verified that example you are out that might be displayed and wet master tools 10:51 - are really you are out that provide non useful content when compared to the 10:55 - paragraph 10:56 - so again you see content to light 10:58 - categorical seated inside the bosnian and you know the decided both medium 11:03 - that narrows parameter 11:04 - just isn't useful 11:06 - if the behavior of chrono you are a house 11:08 - just as a optical for your site because it affects too many important frantic 11:12 - category pages 11:15 - let doable but decide 11:16 - the next perimeter is specifies 11:19 - specifies determines the content displayed on the page 11:23 - for example item i_d_ equals enjoy t-shirt 11:27 - or skew equals four nine five 11:29 - the specifies parameter is responsible for the actual content 11:33 - and so you'll likely select crawl every europe 11:37 - after specifies is translates 11:40 - unless you want to exclude certain languages from being called and 11:44 - available in search results 11:46 - like auto-generated translations 11:48 - unless that's the case 11:50 - that is likely you'll select 11:51 - crawl every you are out 11:54 - out from the side 11:55 - won best practice but i'd like to mention 11:57 - and this is by no means the requirement 12:00 - is to put your translated original content 12:03 - not only your out parameter 12:05 - but actually in a sub folder or subdirectory 12:08 - the reason why is that 12:09 - in a subdirectory has some thoughts are it helps people to better understand ur 12:13 - site structure 12:14 - and that the supplies to translator regional content 12:17 - the laughter emitter is patty 12:20 - passionate displays one component page 12:23 - of a multi page sequence 12:25 - examples are page it was three you items equal ten to thirty or start index is 12:31 - twenty 12:32 - with passion it's because he wanted to crawl every page to reach all of your 12:36 - items 12:37 - it's nearly always crawl every you are out 12:42 - congradulations 12:43 - you finally gotten through the discussion about the different 12:45 - parameters 12:46 - and effective about the heat 12:48 - and now you can go back to your site and repeat this process for the depict 12:52 - remedies that you have 12:54 - you don't have to do this for every single parameter 12:57 - just including a few and specify directly without the havier can really 13:01 - help with the property 13:04 - we're almost done 13:05 - but you might be asking one last question which is 13:08 - what about multiple parameters and when you are out 13:11 - for example skew equals two three four 13:14 - page equals three and sort by equals price expansion 13:18 - how does your operand hers work when there are multiple printer settings 13:23 - the letter is to remember 13:25 - that you were all parameters is about crawling your site 13:28 - more efficiently 13:29 - so you can imagine that all your art that we know about for your site 13:33 - so through the google store all three hundred and eighty thousand your house 13:37 - beginners a lovable for crawling 13:39 - and then we work as a process of elimination not inclusion 13:43 - so we take our knowledge of your site 13:46 - combined like each of your settings in the wealth rameters 13:49 - too slowly we don't wait the ul that should be called 13:53 - until the very end we have a smaller subset 13:56 - of good you are out 13:58 - to recap 13:59 - if you are now more comfortable with the or a premature ste 14:02 - do you like this feature for more efficient crawling at your site 14:06 - you can start with specifying the parameters that don't change page 14:10 - content 14:11 - bill should be easier to do 14:13 - and actually done that step 14:15 - the next time 14:16 - it to specify predators that change the page content 14:19 - and remember if you can't determine don't guess please let the robot decide 14:25 - one more time 14:26 - distorts parameter if the sorts parameter for your site never exist in 14:31 - the ural by default 14:33 - then chrono your house 14:36 - if site-wide the same sort of value is always used 14:40 - then call you or else with value x 14:43 - for narrows 14:44 - if you're in a rose parameter causes non useful filtering for searchers 14:49 - like size or prize 14:51 - then you might select chrono urals just be sure to double check that none of the 14:56 - airport pages will be affected 14:58 - for specifies it's usually crawl every you around 15:02 - and the same applies to translate and apaches 15:06 - ninety-eight i think we've covered a lot of information about your operators 15:11 - here are links to more resources if you want for their help 15:15 - thank you and best of luck
