When it comes to campaign tracking, Google Analytics is very good at doing that. Campaign tracking is relatively easy, but in some cases campaign tracking parameters may cause duplicated content problems, so in order to prevent duplicated content problem I recommend adding hash marks.
Original URL:
http://www.example.com/road-bike.html
URL with campaign tracking parameters
http://www.example.com/road-bike.html?utm_source=google&utm_medium=banner&utm_term=bicycle&utm_content=road&utm_campaign=bike-campaign
Google tech lead Maile Ohye posted a comprehensive video instructions on Google Webmaster Tools URL parameters usage.This is a fairly advanced feature and she recommends it for advanced users only. Incorrect usage of URL Parameters feature can result in page/site being dropped from Google’s index. Be careful!
If you want to track banners or images in your image gallery you can do it using Google Web Analytics, but it’s important to do it right otherwise you may end up inflating your metrics and can screw up your web analytics data. Please note, the intent of this process is to track Image loads, not Image Downloads. Image tracking is not included with Google analytics by default, but there is a way of tracking image loads using Event Tracking.
Today during the “Up Close With Bing Webmaster Tools” session with Duane Forrester, (Sr. Product Manager @Bing) at SMX Advanced 2012 Seattle, WA, Duane announced really good news. Bing rolled out an updated version of Bing Webmaster Tools with many extras. [click to continue…]
You&A with Matt Cutts and Danny Sullivan at SMX Advanced in Seattle, WA
During the You&A session with Matt Cutts and Danny Sullivan at SMX Advanced 2012 in Seattle, WA, Matt Cutts told everyone that a notification or a message in Google Webmastertools account means that a manual action took place and you were penalized by Google. [click to continue…]
Starting 05/16/2012 and rolling out to all data centers this week, Google has released search result update that is a change from Google being an “information agent” to a “knowledge agent”.
Basically if you type in a query like “Rangers” (which could mean a solder, a New York based hockey team or a park keeper), and a new information window will appear on the right side of your search results asking you which entity you meant. Select one of the options and your results will be updated based on your selection. [click to continue…]
During a panel Search Engine Land’s Editor-In-Chief, Danny Sullivan and Microsoft’s Senior Product Marketing Manager of Bing at SXSW named Dear Google & Bing: Help Me Rank Better! Matt Cutts announced that “in the next months or few weeks” Google is planning to release a penalty for over-optimized sites. [click to continue…]
If you search for Cancer in Bing you will see a part of the health related article by Mayo Clinic and a link “Read the full article by Mayo Clinic” underneath it. Bing partnered with health content providers to enhance their health related SERPs
Digital SLR stands for digital single lens reflex, named because these cameras use a mirror located behind the lens to reflect light to the view finder. When photographer releases the shutter, camera’s mirror travels quickly out of the way, allowing light from the camera lens reflect directly to the sensor and blacking out the view finder. The view finder in a camera contains a prism [...]
Page titles have always been a very important part of Google’s search results, because they are not only a part of Google’s ranking algorithm, but they are also visible in search engine results and they’re the actual clickable links Google searchers click to reach sites. Many webmasters are curious about why Google sometimes show alternative titles [...]
When it comes to campaign tracking, Google Analytics is very good at doing that. Campaign tracking is relatively easy, but in some cases campaign tracking parameters may cause duplicated content problems, so in order to prevent duplicated content problem I recommend adding hash marks.
During a panel Search Engine Land’s Editor-In-Chief, Danny Sullivan and Microsoft’s Senior Product Marketing Manager of Bing at SXSW named Dear Google & Bing: Help Me Rank Better! Matt Cutts announced that “in the next months or few weeks” Google is planning to release a penalty for over-optimized sites. 
