When it comes to campaign tracking, Google Analytics is very good at doing that. Campaign tracking is relatively easy, but in some cases campaign tracking parameters may cause duplicated content problems, so in order to prevent duplicated content problem I recommend adding hash marks.
Original URL: http://www.example.com/road-bike.html
URL with campaign tracking parameters
http://www.example.com/road-bike.html?utm_source=google&utm_medium=banner&utm_term=bicycle&utm_content=road&utm_campaign=bike-campaign
If you’ve recently set up Google Analytics, but aren’t sure how to start reading and acting on your web metrics, I’ve collected these official Google Analytics Videos to help you. These video tutorials are covering every aspect of SEO anything from GA introductions and tracking code installation to filtering and regular expressions.