On 08/06/14 Google announces a new major change that will force the entire industry to switch to SSL / HTTPS across the board. I don’t think anyone was taken by surprise, but HTTPS became a new ranking signal in Google’s algorithm. HTTPS was a consistent trend in Google in the past couple of years and it’s going to continue growing, because Google believes that security is their top priority. Forcing SSL means that Google Search and Google products users will automatically have a secure connection. Continue reading
Google tech lead Maile Ohye posted a comprehensive video instructions on Google Webmaster Tools URL parameters usage.This is a fairly advanced feature and she recommends it for advanced users only. Incorrect usage of URL Parameters feature can result in page/site being dropped from Google’s index. Be careful!
During the You&A session with Matt Cutts and Danny Sullivan at SMX Advanced 2012 in Seattle, WA, Matt Cutts told everyone that a notification or a message in Google Webmastertools account means that a manual action took place and you were penalized by Google. Continue reading
Starting 05/16/2012 and rolling out to all data centers this week, Google has released search result update that is a change from Google being an “information agent” to a “knowledge agent”.
Basically if you type in a query like “Rangers” (which could mean a solder, a New York based hockey team or a park keeper), and a new information window will appear on the right side of your search results asking you which entity you meant. Select one of the options and your results will be updated based on your selection. Continue reading
During a panel Search Engine Land’s Editor-In-Chief, Danny Sullivan and Microsoft’s Senior Product Marketing Manager of Bing at SXSW named Dear Google & Bing: Help Me Rank Better! Matt Cutts announced that “in the next months or few weeks” Google is planning to release a penalty for over-optimized sites. Continue reading
Page titles have always been a very important part of Google’s search results, because they are not only a part of Google’s ranking algorithm, but they are also visible in search engine results and they’re the actual clickable links Google searchers click to reach sites. Many webmasters are curious about why Google sometimes show alternative titles in it’s search results. A lot of SEO specialists are pissed about this, but generally everyone will benefit from this update. Continue reading